VLOGs or User generated contents (UGC) can be frowned upon by traditional marketing but used correctly it can be incredibly powerful, helping increase your audience and therefore lift your businesses sales and drive growth.

With amazing filming tools and editing software being built into smartphones it can be easy to just assume you can film something and throw it out there. In reality it should always have an idea behind it, an aim. It doesn’t need to be a brand campaign but you should always have at the back of your head what it’s this supposed to be achieving.

We’ve worked with clients over the years to help bring campaigns to life and to help create content that couldn’t otherwise be easily acquired. For example during lockdown we helped produce a commercial entirely shot with user generated content to help raise awareness of support offered for parents in Scotland during the COVID pandemic.

Here’s a few things to consider for user generated content:

Content is king – make sure it’s engaging.
Even if video quality is low make sure the sound is as good as you can get.
If you can – add subtitles. A lot of people on social watch with no audio.
Be clear how you want your audience  and ask for a reaction – get responses that help generate discussion.
Be authentic – people will quickly see through a puff piece or shred you for.
Expect push back from part of the audience – handle it politely and don’t keep a negative discussion going.

Get in touch with your ideas and to see how we can help support your VLOGS or UGC.