We got into crowdfunding films because we’ve actually run three successful crowdfunding campaigns ourselves. One on Indiegogo raising the most money for a film project in Scotland (at the time, over £50k) another on Seedrs and one on Crowdfunded.

We’ve since gone onto make other films for other businesses. We really understand what makes a crowd campaign work and how the film element slots into that.

Here’s our top 5 tips for making a film:

Get your key ask across in the first 30 seconds.

Make it visually dynamic or dramatic – you want to excite your audience.

Focus on the benefits to the backer – why is it good for them to support.

Your film is there to be a trailer for your project, not explain everything about it. If people are interested they will read more from your page.

It has to look professionally made – the quality of content and messaging will help your audience trust in you to deliver.

One of the key benefits of getting a crowd behind you is that it can open up new audiences and markets and help to raise awareness of your company.

If you are considering crowdfunding and would like to look at video options, please Contact Us.