As part of the Scottish Government’s response to the COVID19 pandemic, we were asked to direct and help produce a 30 second commercial for ParentClub, highlighting the support offered.

It was a unique project for BrightWolf’s director Magnus Wake who had to direct at a distance of a lot more than 2 metres. “We had to get families all over Scotland filming on their own phones and using them in a way that still felt natural but would stand up to broadcast requirements. It was also about producing something that would connect with all parents across the country and felt relevant. I’d like to give a huge thanks to all the families who put themselves forward and to everybody at the Union and Scottish Government for helping to pull it all together.”